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<p>Marketing is all about telling a good story, but when it’s done right, storytelling doesn’t just sound good—it drives real business impact, turning customer stories into changed behavior and measurable results.</p>

<p>In this episode, Tom sits down with Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, to break down how peer-driven narratives outperform polished brand soundbites and how marketers can navigate approvals, legal blockers, and AI noise to bring better stories into market.</p>

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Start with the basic building block of all narrative.

In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<marquee>Welcome to the wonderful world of blocks…</marquee>

Happy Hour with Julie Sullivan: The Power of Customer-Led Storytelling