A not-so-serious marketing show, for serious marketers.
We’re back with another Brand2Brand Happy Hour, and this time Tom sits down with Cliff Stevens of Sedgwick for a candid conversation on bold, consumer-first B2B marketing. Cliff shares how borrowing the creativity, humanity, and storytelling instincts of B2C can help B2B brands cut through conservative categories, connect with real people, and stand out in […]
In this episode of Brand2Brand, Tom and Veronica explore how LEGO and IKEA turned their modular product systems into a strategy for systemized storytelling around collaboration and connection. What began as a structured approach to design and delivery evolved into a model for loyalty—because when you let customers take part in the process, you’re not […]
AI might be revolutionizing business, but that doesn’t mean your customers are as in love with it as you are. In this episode of Brand2Brand, Tom and Veronica explore how brands across industries are approaching AI—and how those choices shape audience trust, brand image, and long-term loyalty. From FinTech leaders like Intuit and their confident […]
Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, for a Happy Hour conversation about how founders can prepare for mergers and acquisitions down the line by baking their exit strategy into the brand itself. From repositioning companies for acquisition to highlighting untapped potential, Ted has helped businesses […]
